About the job Paid Media Project Coordinator Bachelor's degree in Marketing, Advertising, Communications, or a related field. Minimum of 3 years of experience in managing paid media campaigns. Technical Proficiency: Proficient in using paid media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics. Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions. Communication: Excellent verbal and written communication skills. Project Management: Strong organizational and project management skills, with the ability to handle multiple projects simultaneously. Team Player: Ability to work collaboratively within a team and independently when required. Creativity: Innovative mindset with the ability to develop creative solutions to marketing challenges. Responsibilities: Campaign Management: Plan, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads). Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization. Budget Management: Allocate and manage budgets for paid media campaigns to ensure maximum ROI. Collaboration: Work closely with the marketing team to align paid media strategies with overall marketing goals. Reporting: Prepare detailed reports on campaign performance, including key metrics and KPIs, and present findings to stakeholders. Vendor Coordination: Coordinate with external vendors and agencies to ensure timely and effective campaign execution. Market Research: Stay up-to-date with the latest trends and best practices in paid media and digital marketing. Strategy Development: Contribute to the development of comprehensive paid media strategies that drive traffic, engagement, and conversions. #J-18808-Ljbffr