Potentiam company background The Employer Potentiam is a rapidly growing global offshore solutions provider, connecting skilled technical professionals with leading UK and European companies. With established offices in South Africa, Romania, and India, and our newest location in Brazil, we continue to expand our global presence to support businesses in scaling effectively and sustainably. Our mission is to help companies build high-performing offshore teams while ensuring our people have clear career development and growth opportunities. Potentiam manages all aspects of HR, payroll, infrastructure, and staff development, while our clients directly oversee their teams’ day-to-day responsibilities and role-specific training. With ambitious growth plans to reach over 500 team members globally within the next 3–4 years, Potentiam offers an exciting, fast-paced environment where people, purpose, and performance come together. About the Role We are looking for ambitious, commercially minded Business Intelligence Executives to join a fast-growing commercial team focused on the UK market. This role sits within the lead generation and outbound sales function, supporting business growth through proactive prospecting, CRM pipeline management, demand generation campaigns, and appointment setting. This is an exciting opportunity for candidates who enjoy relationship building, outbound communication, commercial problem solving, and working in a fast-paced environment with strong growth potential. The role is ideal for candidates from B2B sales, SDR, BDR, SaaS, technology sales, recruitment sales, consultancy, or commercial lead generation environments who are eager to grow within a high-performance business. Purpose of the Role The SDR supports the commercial growth of the business through outbound prospecting, lead generation, pipeline development, and CRM management activities. The role is focused on identifying and engaging prospective clients across the UK market, generating qualified opportunities for the commercial team, and supporting demand generation campaigns within a fast-paced and commercially driven environment. This position plays a key role in driving business growth by building relationships with potential clients, maintaining strong CRM discipline, and contributing to overall sales and lead generation performance. Duties and Responsibilities Conduct outbound prospecting and lead generation activities across targeted UK markets Execute cold calling and outbound email campaigns to engage prospective clients Build and manage sales pipelines within CRM systems such as HubSpot, Salesforce, or MS Dynamics Identify and engage target personas across commercial and industrial sectors Book qualified meetings for senior commercial stakeholders Maintain accurate CRM records, activity tracking, and pipeline updates Support demand generation and outbound sales campaigns Conduct research on companies, sustainability initiatives, and relevant market activity before outreach Collaborate closely with sales and marketing teams to support commercial growth initiatives Meet agreed activity KPIs and lead generation targets Continuously develop product and industry knowledge through training and coaching Support ongoing prospect engagement through structured follow-up activity and automated outreach sequences Skills & Experience 1–5+ years of experience within outbound sales, lead generation, SDR, BDR, telesales, recruitment sales, or commercial prospecting environments Experience working within KPI-driven or target-based environments Previous exposure to CRM systems and pipeline management Strong communication and relationship-building skills Confidence conducting outbound calls and prospecting activity Strong organisational and time management ability Preferred Industry Exposure Candidates from the following sectors are highly desirable: B2B Services SaaS Technology Sales Consultancy Recruitment Sales Commercial Lead Generation Key Skills B2B Lead Generation Cold Calling & Prospecting CRM Management Pipeline Development Outbound Campaign Execution Stakeholder Communication Relationship Building KPI & Activity Management Data Accuracy & CRM Hygiene Communication & Presentation Skills Collaboration with Sales & Marketing Teams Personal Attributes Resilient and confident Strong attention to detail Learning agility and coachability Self-motivated and proactive Adaptable within fast-growth environments Positive attitude and strong teamwork mentality Commercially driven with a willingness to learn Location and Hours Location: Cape Town (Hybrid/Office-Based) Working Hours: The role operates according to UK business hours. Data Privacy Notice The personal information you provide during the application and recruitment process will be used solely for recruitment purposes, in accordance with our data protection policies. For any questions regarding data processing related to HR activities, please contact Chantal Endemann at All data shared with third parties complies with applicable confidentiality and retention requirements. #J-18808-Ljbffr