Responsibilities: SEO Campaign Execution & Client Accounts Roll out SEO strategies across multiple client accountsMonitor ongoing performance and proactively identify optimisation opportunitiesBuild and manage monthly SEO action plansMaintain accurate documentation of work completed and planned initiativesContribute insights and performance input into quarterly reviewsTechnical SEO Conduct comprehensive technical audits using industry-standard toolsIdentify and resolve crawlability, indexation, and site health challengesCompile clear technical recommendations for developersQA and validate SEO changes post-implementationMonitor technical performance indicators such as page speed and UX signalsContent & On-Site Optimisation Perform keyword research aligned to search intent and business goalsMap keyword strategies across site architecturesOptimise metadata, headers, internal linking, and page layoutsCreate detailed SEO content briefs for writersRefresh and optimise existing content to improve engagement and rankingsTrack ranking movements and on-site user behaviourLink Building & Authority Growth Support backlink acquisition and outreach campaignsReview backlink profiles to identify risks and opportunitiesAnalyse competitor authority and off-site strategiesMeasure improvements in domain authority and referral performanceLocal SEO Manage and optimise business profiles and listingsEnsure citation accuracy and consistency across directoriesSupport initiatives aimed at increasing customer reviewsTrack and improve local search visibilityReporting & Performance Insights Compile concise, insight-driven monthly SEO reportsMonitor KPIs including rankings, organic traffic, and conversionsIdentify trends, opportunities, and potential risksEnsure data accuracy across reporting platformsCross-Team Collaboration Partner with content teams to strengthen SEO-led content strategiesWork closely with developers on technical enhancementsShare organic insights with paid media teams to align search effortsProvide actionable insights to client-facing teamsParticipate in internal strategy and performance sessionsSkills & Experience (Not negotiable): 25 years practical SEO experience (agency experience preferred)Demonstrated success in improving organic search performanceStrong ability to manage multiple accounts and deadlinesSolid understanding of technical SEO, on-page optimisation, and link buildingHands-on experience with Google Search Console, GA4, and reporting toolsFamiliarity with CMS platforms and website structuresBasic HTML knowledgeAdvanced spreadsheet skills for analysis and reportingConnect with us on
Seo Specialist
COMMUNICATE RECRUITMENT
cape town, cape town
Published 19 days ago
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