About VML VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. VML is a WPP agency (NYSE: WPP). For more information, please visit and follow along on Instagram, LinkedIn, and X. Overview As part of the VML EMEA Enablement Team, the Technical Architect (Enterprise / Solutions Architect) primarily partners with VML and its client's Marketing and Technical teams to deliver data‑led solutions by leading the design, delivery, and execution of client engagement solutions, including CRM, Personalization, Marketing Automation. They act as a trusted advisor to our customers while aiding the customer’s transformational journey. This role bridges the gap between marketing requirements and technical capabilities, ensuring that marketing teams can leverage the right technology tools/solutions to achieve their goals effectively. The Technical Architect is a key figure in designing and implementing marketing technology solutions that empower marketing teams to drive successful campaigns, enhance customer experiences, and achieve overall marketing objectives. They possess strong technical writing skills; a blend of operational, marketing knowledge, and technical expertise, and must have the ability to set a vision translating business objectives into actionable recommendations. They will naturally lead their colleagues and participate in building our team culture. Responsibilities Engage with existing and new clients to deliver strategic solutions, leading on technical client engagements from scoping the new engagement, to creating the solution and solution design documentation. This may require working closely with the Client Lead or Business Development team to gain a complete sense of client expectations and limitations. Determine project scope and specifications to the final presentation of software solutions, meeting directly with clients to provide feedback, solution alignment, and updates on projects. This may require reports and presentations, as well as demonstrations, to keep the client informed about issues that arise during development and to report on integration and deployment. Serve as a liaison between client and developers. Support the team with technical solution recommendations as well as operational delivery of solutions. Be process‑driven and provide technical innovation, most notably in the handover of technical solutions to the developer team. Engage with developers, consultants and project managers and work with clients on the following type of engagements: Solution design and architecture (Medium and High Complexity); Data and technology governance principles; Scripting and query development; Data mapping and extract strategies; Relational data / data schema; Provide tech support on complicated requests; Participation in advanced technical projects; Integrations between marketing and data platforms; Web services and API development; Custom reporting, custom application development projects; HTML creation for webpages and emails; Webpage builds using jQuery framework. Leverage native scripting languages relevant to solve for requirements in the most effective, optimal, and scalable manner. Active mentoring and knowledge transfer within the broader developer team. Keep up to date with new technologies, trends, and where applicable, the introduction of these to the developer team and/or organization as a whole. Requirements Technology & Development Marketing technology experience (such as marketing data, production, content management, planning, implementation, various channel use – e.g., email, web, mobile, CRM, Audience Management and Analytics) preferably in popular technology stacks including Google, Adobe, Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Personalisation, AWS, Snowflake, etc. Marketing Functional Experience – in order of importance: Customer data platforms; Personalization; Direct Digital (Mobile, Email, SMS, MMS & Push); CMS & Content arbitration/automation; Web Analytics. Understanding the unique business requirements of customers within multiple industries and translating/presenting those needs into a compelling vision and roadmap for our customers. Proven record of accomplishment with solution engineering. Inquisitive, practical, and passionate about technology and sharing knowledge. Ability to architect and develop middleware solutions between the technology stacks mentioned above. Experience with SQL, relational databases (MSSQL, MySQL, etc.) and data modelling. Bachelor’s degree – Marketing or Information Systems will be beneficial (or 5 years plus hands‑on marketing experience). CDP & CRM experience would be beneficial. Understanding of data models, database marketing, and lifecycle (Customer and Product) concepts. Data / Architecture certification would be beneficial. Software development knowledge or experience with any of the following would be advantageous: mobile development (iOS or Android) or web development (PHP or ASP.NET core). Leadership & Interpersonal Skills Experience working with a project management office. Experience in Automotive industry beneficial. Experience with best practice development methodologies. At least 5 years’ experience in leading and mentoring a technical/dev team. Solid oral and written interpersonal communication and relationship skills. Proven time‑management skills in a dynamic team environment. Ability to work as part of a team to solve problems in varied, fast‑paced environments. Willing and able to travel occasionally. We are an equal‑opportunity employer and preference in appointment for the role will be in line with the EE strategy of our organisation*. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Submit Application”, this will send any information you add below to VML. Before you do this, we think it’s a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and how you can update the information you have provided us with or how to remove it. #J-18808-Ljbffr