Business Segment: Insurance & Asset Management Company: Standard Bank Insurance Brokers Location: ZA, GP, Roodepoort, 4 Ellis Street To project manage the planning, execution, and generation of analytically informed personalized campaigns in accordance with business plans and objectives aimed at Acquisition, Right-Sell, Entrenchment and Retention. Responsible for the design (In-partnership), execution and management of developed campaigns spanning across segments in PPB and BCB and executed in Internal & External Insurance Contact Centres as well as other channels where applicable (e.g. physical, entrenchment, and digital - Email, SMS, App, WhatsApp, Conversation portals). To strategize, plan and deliver quality campaigns according to and in alignment with the SBIB strategy and business requirements. To source leads and project manage multichannel marketing campaigns in conjunction with Group Marketing and Product Owners for the Insurance call centres. To develop campaigns insights and support the call centre by providing the required information to determine which campaigns to run, by when and for how long. To provide contingency support for Internal Sales Contact Centre, External Sales Contact Centres and include but is not limited to Campaign, Dialler and WFM support. Qualifications Type of Qualification: First Degree Field of Study: Business Commerce or Marketing Experience Required: Approximately 2-3 years’ experience in a direct and database marketing environment. Significant project management experience. Data analysis and reporting experience (2 – 3 years). Approximately 2-3 years’ contact centre management or support experience. Understanding of the relevant legislation and regulation such as POPIA, KYC, FICA and other marketing related regulations, and the importance of contact management principles and the impact thereof. Understanding of the requirements of the various product business units relating to sales and marketing. Experience working with CRM systems like Teradata CIM and VCX, SAP Customer Experience, Unica, Altarian and Salesforce Marketing Cloud. Exposure to a multi-channel omni-channel business environment. Additional Information Adopting Practical Approaches Articulating Information Challenging Ideas Checking Things Examining Information Exploring Possibilities Interpreting Data Producing Output Providing Insights Team Working Upholding Standards Demonstrated skill at developing consumer insights into actionable visual layout and campaigns. #J-18808-Ljbffr
Manager, Campaigns
STANDARD BANK OF SOUTH AFRICA LIMITED
roodepoort, roodepoort
Published 14 days ago
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