ENVIRONMENT: One of South Africa's leading Insurtech brands, delivering innovation, exceptional customer experience, and unmatched value, is looking for a Digital Marketing Specialist to join their growing team in George. If you’re passionate about creating impactful campaigns, driving measurable results, and contributing to a fast-paced, innovative environment, this role is for you. You’ll take the lead in planning, executing, and optimising high-performance campaigns while ensuring operational continuity in their digital marketing efforts. DUTIES: Strategize and Execute Campaigns : Design and implement digital marketing campaigns across Google, Meta, LinkedIn, and programmatic platforms. Drive Results : Use data and insights to continuously optimise campaign performance, enhancing ROI and meeting KPIs. Collaborate and Lead : Work closely with the digital team to align campaigns with business objectives, work with senior digital marketing specialists, and foster knowledge-sharing. Data-Driven Insights : Produce detailed campaign performance reports, turning analytics into actionable recommendations. Innovate: Stay ahead of industry trends, bringing fresh ideas to the table and driving continuous improvement in campaign strategies. REQUIREMENTS: Experience : A minimum of 3 years managing digital campaigns, including B2C products. Skills: Expertise in Google Ads, Meta, LinkedIn, and programmatic tools. Proficiency in analytics platforms (Google Analytics, HubSpot, etc.). Strong analytical and problem-solving skills. Exceptional attention to detail and organisational ability. ATTRIBUTES: Customer-focused with a commercial mindset. Collaborative team player who thrives in a fast-paced environment. Proactive and results-driven with a passion for innovation.