Responsibilities: Integrated Marketing Strategy: Align marketing initiatives with overall business goals, translating company objectives into a clear, measurable marketing roadmap Brand Stewardship: Define and strengthen brand positioning, ensuring consistency across all touchpoints. Lead creative campaigns and manage external communications Acquisition & Growth: Oversee digital acquisition strategies to scale high-quality customer and client bases. Unlock new channels and optimize marketing spend for efficiency Go-to-Market Execution: Partner with Product, Commercial, and Sales teams to launch new features and initiatives, ensuring strong market adoption and revenue impact Customer Engagement: Develop lifecycle marketing strategies (CRM, email, push) to enhance engagement, retention, and customer loyalty Market Intelligence: Monitor competitive landscapes and market trends, using data analytics to inform strategy and provide actionable insights to leadership Team Leadership: Build and lead a high-performing marketing team. Foster a culture of creativity, accountability, and data-driven performance Skills & Experience (Not negotiable): Relevant tertiary qualification (Marketing, Business, or Communications) Minimum of 10 years’ experience in marketing, with a strong track record in digital-first environments Proven experience leading high-impact, integrated marketing campaigns that delivered measurable business growth Deep expertise across brand marketing and performance marketing channels Prior experience managing cross-functional teams and external agency partners Contact JADE GELDENHUYS on , quoting the Ref: CTD . Connect with us on and Register your CV to create a profile or to view all our Jobs in Digital. #J-18808-Ljbffr