Key Responsibilities: Sales & Business Development Develop and execute go-to-market strategies for CCS and CCA conductors and related cable solutions Identify and grow opportunities within utilities, mining, EPC contractors, consulting engineers, and renewable energy sectors Drive revenue growth, margin optimisation, and support regional sales teams in promoting the product range Lead key account management and high-level negotiations Market Development & Product Expansion Develop sustainable markets for alternative conductor solutions Identify opportunities to expand the cable range and position products as cost-effective, anti-theft alternatives to copper Monitor competitor activity, pricing, and market trends Secure product approvals and specifications with utilities and consultants Supplier & Stakeholder Management Manage relationships with international suppliers, including executive-level engagement Serve as the key liaison between suppliers and the local business Align on pricing, technical developments, and market expansion initiatives Identify and onboard new suppliers and complementary product lines Procurement & Supply Chain Coordination Coordinate product sourcing with procurement teams Ensure competitive pricing, reliable supply, and optimal stock levels Support forecasting, demand planning, and proactive supply chain issue resolution Technical Support & Training Provide technical support to sales teams, customers, and consultants Conduct product training and assist with project design and specifications Ensure compliance with relevant standards and certifications Marketing & Brand Positioning Develop marketing strategies to increase product awareness and market presence Drive technical presentations, seminars, case studies, and success stories Position the company as a leader in alternative conductor technology Internal Collaboration Collaborate with branch managers, sales teams, procurement, and executive leadership Ensure consistent product messaging and alignment across regions Act as the internal champion for the product category Key Requirements: Technical tertiary qualification such as electrical engineering Additional business qualification advantageous At least 10 years experience in electrical/cable industry Product management/technical sales background Proven experience in developing and growing a product/market Experience working with clients such as utilities, mining, EPCs and engineers Excellent communication, negotiation, and relationship-building skills. No active restraint of trade Willing to travel in SADC region