Executive Opportunity | Coffee Sales & Market Development Executive Premium FMCG | Global Market Expansion | Johannesburg Based Take a Premium African Product to the Global Stage An exceptional opportunity exists for a commercially astute, high-impact executive to drive international market expansion for a premium Arabica coffee brand originating from Malawi. This is not a conventional sales role—it is a strategic market-building mandate suited to a polished dealmaker who thrives at the intersection of FMCG, retail, and on-trade environments. You will operate across South Africa and key global markets, shaping demand, securing high-value partnerships, and positioning a differentiated product within competitive international arenas. THE MANDATE You will be entrusted with full commercial ownership of revenue growth and market penetration, with a focus on: Driving Market Expansion across South Africa, the Middle East, Europe, and Asia Securing High-Value Clients including premium retailers, distributors, specialty roasters, and on-trade partners Leading Complex Sales Cycles from strategic prospecting through to negotiation and closing Elevating Brand Positioning through compelling storytelling, cuppings, and executive-level engagement Building Strategic Relationships with key decision-makers across retail and hospitality sectors Leveraging Market Intelligence to inform pricing, positioning, and competitive strategy THE PROFILE This role requires a rare blend of commercial sophistication, presence, and execution capability: Proven success in senior FMCG sales / market development roles Essential experience across Retail AND On-Trade channels Strong exposure to international markets (Middle East, Europe, Asia highly advantageous) Deep commercial acumen with the ability to structure and close complex deals Highly articulate, credible, and confident engaging at executive and board level Entrepreneurial mindset with a results-driven, ownership mentality Experience in coffee, beverages, or premium FMCG categories advantageous Willingness and ability to travel extensively (local & international) REMUNERATION & BENEFITS Highly Competitive Salary (Negotiable based on experience) Lucrative Incentive Structure (performance-driven upside) Car Allowance Fuel Allowance Mobile Phone Allowance WHY THIS ROLE? Build and scale a premium African-origin product globally Engage with top-tier buyers and international markets Operate in a high-visibility, revenue-critical executive role Be part of a growth-driven, entrepreneurial commercial strategy Significant earning potential linked directly to performance WHO SHOULD APPLY This opportunity is tailored for a commercially elite professional—someone who combines strategic thinking with execution intensity, and who can seamlessly transition from product narrative to high-stakes negotiation. If you have the credibility, network, and drive to open doors and close meaningful deals in both retail and on-trade environments, this is a platform to operate at the highest level. APPLICATION Confidential applications are invited from suitably qualified executives.