Copywriter & Content Specialist – Luxury Hospitality Group – Johannesburg, Gauteng This is a high-output, hands‑on content role for a writer who genuinely loves the craft. The successful candidate will produce quality copy consistently across multiple formats and workstreams, from AEO‑optimised web authority content and long‑form editorial to trade communications, brochures, and press releases. The team is small, fast‑moving, and deeply values strong writing. Every word produced is considered a guest touchpoint, and the standard reflects that. Minimum Requirements: 3 to 5 years’ professional copywriting experience with a strong and varied portfolio Demonstrated ability to write across multiple formats including digital, editorial, trade, and print Proven experience writing website copy with a strong understanding of SEO principles Working knowledge of, or genuine interest in, AEO/GEO (Answer Engine Optimisation / Generative Engine Optimisation) Strong research capability with the ability to produce factually grounded and specific content on complex topics including conservation, ecology, geography, and luxury travel Experience adapting tone and writing style for different audiences and communication channels Familiarity with Google Analytics and Google Search Console Comfortable working within a CMS and managing website copy workflows Excellent command of British English with strong grammar, structure, and editorial precision Familiarity with AI tools as drafting and research accelerants while maintaining editorial quality Experience within luxury hospitality, travel, conservation, or lifestyle sectors advantageous Stable work history with a portfolio of published work Key Responsibilities: Website & Digital Authority Content Write and maintain AEO‑optimised website copy across the group’s portfolio of properties Develop permanent authority sub‑pages and FAQ‑structured content designed to surface in AI answer engines and search features Produce question‑led, entity‑rich content demonstrating knowledge of properties, wildlife, conservation, and locations Refresh and update existing website copy to ensure continued accuracy and AEO alignment Brand Copywriting & Channel Content Produce copy for brochures, sales collateral, email campaigns, in‑room materials, and print advertising Write video scripts, YouTube descriptions, and presentation content as required Draft press releases, award submissions, and media‑facing materials Write charity and event copy including auction lots and gala materials Produce internal communications and operational content as required Blog & Editorial Content Produce well‑researched, long‑form blog posts across the portfolio covering wildlife, conservation, destinations, food, design, and sustainability Write according to a defined editorial calendar supporting both SEO and AEO content goals Trade Communications Write and maintain a regular cadence of trade communications including newsletters, property updates, offers, and seasonal campaigns Produce copy for monthly promotions and rate‑based campaigns across the portfolio Maintain consistency of message and accuracy across all trade channels Who You Are: Intellectually curious with a natural instinct to research thoroughly before writing Editorially rigorous with strong attention to detail and clarity Adaptable and capable of shifting tone between different formats and audiences Self‑directed with strong time management and deadline discipline Honest and solutions‑driven when identifying areas where content can be improved Genuinely interested in conservation, South African heritage, and the luxury travel industry Package: Market‑related salary Live‑out position based in Johannesburg #J-18808-Ljbffr