BRAND MANAGER - VITAMINS AND SUPPLEMENTS About the job Reporting to Head: Marketing Job Purpose To develop, manage and sustain a profitable, added-value brand and/or product portfolio by understanding, anticipating, creating and meeting consumer needs. Required Learning Business / Marketing Degree or IMM Diploma 2 - 3 years experience in marketing environment within the Vitamins, Minerals and Supplements (VMS) category as a prerequisite Key Job Outputs Brand Strategy Development formulating and implementing comprehensive strategies to enhance and promote the brands identity Market research and Analysis - Conducting research to understand market trends, consumer behavior, and competitor activities to make informed decisions. Brand Positioning: Establishing and maintaining a distinctive brand image to differentiate it from competitors in the market. Product Launches and Campaigns: Planning and executing effective product launches and marketing campaigns to drive brand awareness and sales. Collaboration with Cross-Functional Teams: Working closely with various departments, such as marketing, sales, and new product development, to ensure alignment with overall brand goals. Budget Management: Responsible for managing the brand budget efficiently, allocating resources to achieve maximum impact. Monitoring and Analysis of Key Performance Indicators (KPIs): Regularly evaluating and analyzing performance metrics to assess the effectiveness of brand strategies and initiatives. Brand Communication: Developing and maintaining consistent brand messaging across all communication channels to build a strong and unified brand voice. Customer Relationship Management (CRM): Building and maintaining strong relationships with customers, addressing concerns, and ensuring a positive consumer brand experience. Brand Performance Reporting: Providing regular reports on key performance indicators, market trends, and the overall health of the brand to senior management. Adaptability and Innovation: Staying abreast of industry trends, consumer preferences, and emerging technologies to adapt strategies and keep the brand relevant and innovative. Core Competencies Advanced skills in: Excel, PowerPoint and Word Strong skills in financial management, data analysis and presentation skills Effective cross collaboration and communication Critical and strategic thinking Adaptability and Continuous Learning Market research and analysis Results orientated Creative innovation Digital marketing knowledge Leadership skills specifically focused on inspiring and motivating teams Visionary thinking to guide brand long-term success #J-18808-Ljbffr