- Key KPIs for this role include: * CPA / CPL performance * ROAS and cost-efficiency metrics * First-time depositor and registration volume * Engagement and retention metrics * Campaign scalability and budget pacing accuracy* Clear, confident communication (written and verbal), and the ability to breakdown complex ideas* A collaborative mindset, working smoothly with cross-functional teams to hit shared goals* Strong organisational skills and the ability to manage multiple projects without dropping the ball* Exceptional attention to detail and a commitment to high-quality work* Adaptability – you stay sharp, productive and positive in fast-moving environments* Bachelor’s degree in marketing, digital marketing qualification, or a related field.* Proven experience (3+ years) in managing paid social media campaigns, preferably in the gambling or entertainment industry.* Strong understanding of social media platforms and their advertising capabilities.* Proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager) and data interpretation.* Meta Blueprint and any other relevant social media platform certification.* Excellent project management, communication, and leadership skills.* Creative thinker with the ability to generate innovative ideas and solutions.* In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends* Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations* Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standardsExperience in developing and executing customer retention strategies* Experience with additional paid platforms (Snapchat Ads, LinkedIn Ads, Reddit Ads, or programmatic social).* Our culture is underpinned by core values that are linked to key behavioural competencies.* Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.#J-18808-Ljbffr