A high-growth business in the payments and fintech space is looking for a hands-on Area Sales Manager to drive performance across a defined region. This is a leadership role focused on execution, team performance, and delivering consistent sales growth through strong management of Sales Managers and BDMs. You will play a key role in translating strategy into action, improving market share, and building a high-performing sales culture on the ground. Key responsibilities Drive regional sales growth and execute area-specific strategies. Lead, coach, and support Sales Managers and BDMs to achieve targets. Monitor performance, track KPIs, and implement corrective actions where needed. Build and maintain strong relationships with key customers and partners. Support high-value client engagements and strategic accounts. Analyse sales trends, competitor activity, and market opportunities. Ensure strong account retention and identify cross-sell opportunities. Maintain accurate reporting on sales performance and customer insights. Ensure CRM discipline, data accuracy, and operational compliance. Take ownership of regional branding and visibility initiatives. Leadership focus Set clear expectations and drive accountability across the team. Conduct regular performance and development conversations. Support hiring, onboarding, and ongoing team development. Create structure, rhythm, and consistency in team operations. Empower managers while maintaining performance standards. Requirements Degree in Business, Sales, or related field preferred. 3 to 5 years’ experience in sales leadership. Experience managing team leads or first-line managers. Strong exposure to field sales and regional execution. Experience in fintech, FMCG, retail, or distribution is advantageous. Strong understanding of CRM systems and sales processes. Data-driven with strong analytical ability. Excellent communication and stakeholder management skills. What success looks like Consistent achievement of regional sales targets. High-performing, accountable sales teams. Strong customer retention and growth in market share. Clear visibility and control over performance metrics. Disciplined execution across people, processes, and systems.